Fonts: Fonts can have many connotations and the appearance of fonts can help to suggest what genre the film is. Here is a very classic horror looking font:
We can tell this by the 'painted' look of the letters. Often in horror films there is writing made from blood on the walls and this convention is now a recognisable feature of the horror genre. This font is imitating this and gives a very clear idea that the writing is linked with the horror genre or murder in some form.
Another font i picked out was this one:
Here this font's main focus is the shadowing of the letters. Using shadows in a horror genre is very common and helps to add to the creepy effect. Here the font is white like the background so the letters can only be seen through the shadow. This is similar to how a character's shadow is visible during a scene but they are not, usually before they attach another character.
Thirdly I picked this font:
This font has a handwritten look to it. Another convention of horror movies are both old fashioned vampires and laboratories, both of which feature hand written letters/instructions. This font looks similar to writing with a fountain pain, such as they did long ago.
This fint was used in The Shining and was also used in the poster's advertising the film. This font has a very slanted look and gives an iconic feel to it. It also very bold so that it stands out and is very pronounced. This gives an almost intimidating feel to the text.
